Black Friday and Cyber Monday seem to be higher-stakes every year. Preparation, precision, and agility can make the difference between hitting your annual sales goal and a trail of missed opportunities.
In this session, Adam Lewis and the Foghorn Labs team, will lead a practical discussion designed specifically for outdoor and active lifestyle brands looking to scale their direct-to-consumer sales.
September 24th | 10am | Embark Coworking
Key Takeaways:
The critical actions to take now to set your brand up for BFCM success
Proven timing strategies for early-access offers and extended campaign windows
Best practices for sale types, website experience, and conversion optimization
How to run a pre-holiday SEO checkup and website health audit
High-ROI email automation flows and campaign tactics for owned audiences
Current paid media creative trends and how to apply them effectively
Common pitfalls to avoid during peak traffic and high-demand periods
Industry KPIs and benchmarks to measure performance and forecast results for BFCM
Hosted by Oregon Outdoor Alliance
